• Do your absolute best – What you leave inside today is lost forever

  • Be professional – Strive to embody all that is good about the health and fitness industry

  • Have integrity, be honest and transparent – Always act in our clients best interests and advise them accordingly

  • Have only good days and great days – Every day has something to offer, either gifts or lessons, be grateful for the former and take advantage of the latter

  • Be ‘We’ and ‘Us’, not ‘Me’ and ‘I’ – Always act as a team, both internally and with clients, we are all trying to achieve the same things

  • Constantly learn and always improve – Every day is a chance to improve on our last, take advantage of the opportunity

  • Have fun and maintain a sense of humour – Love what we do and if the sh!t does hit the fan, strive to see the funny side

  • Strive for profitability – Both for us and our clients, we want our clients to get more than they pay for and we also want to maintain a successful business

  • Go above and beyond – Always strive to over deliver and exceed expectations Keep pioneering – Be the change we want to see in the world, and in particular the health and fitness industry